FireUp SEO is a performance-driven digital marketing agency specializing in search engine optimization (SEO), search engine marketing (SEM / PPC), conversion rate optimization (CRO), and full digital strategy. 

They emphasize a “no-fluff,” results-oriented approach, aiming to drive lead generation and sustainable growth for clients. 

The team has over 15 years of experience in digital marketing and agency sales, which informs their methodology. 

Website design & redesign (structure, layout, visual identity)

UX/UI design & prototyping

Responsive & mobile-first design

Brand identity alignment (theme, color, typography)

Integration of services pages (SEO, PPC, CRO, Digital Strategy)

Visual mockups, wireframes & style guides

Content layout & information architecture

Figma/ for wireframes & high-fidelity mockups

Adobe Illustrator / Photoshop for visual assets

HTML / CSS / JavaScript / Elementor / WordPress

Responsive layout tools / frameworks (Bootstrap, CSS Grid / Flexbox)

SEO / analytics integration (Google Analytics, SEO plugins, etc.)

I began with a discovery session to understand FireUp’s brand ethos, service offerings, and target clients. I reviewed their existing content and competitor sites to position the new site for higher clarity and conversion.

I mapped out user flows and created wireframes for key pages: Home, Services (SEO, PPC, CRO, Strategy), About, Case Studies, Contact. I prioritized clarity and conversion (i.e. leading users toward contact).

Using the agency’s branding direction, I designed high-fidelity mockups that reflect the professional, data-driven, yet approachable image of FireUp. I ensured consistency in color palette, typography, imagery, and iconography.

Each service (SEO, SEM / PPC, CRO, etc.) got its distinct page with clear descriptions, process visuals, and calls to action. The navigation and layout were optimized to reduce friction and guide prospective clients.

A refined, professional website with strong branding cohesion across the digital presence

Clear service presentation, helping potential clients quickly understand FireUp’s offerings

Improved user flow and conversion potential through better information architecture

A design that supports their positioning as a results-oriented agency

Schedule a free 15-minute consultation to see if our offer is a good fit for you.