Performance Marvel – Redefining Success in Seasonings (FMCG)

Client FMCG

Year 2023

Shangrila, a leading player in the “Seasonings Category,” had the highest market share but had never claimed the coveted No. 1 spot.

We embarked on a journey to redefine success. Leveraging audience insights, we crafted a media strategy that harnessed the full potential of the available budget. Our comprehensive plan, presented through engaging presentations and strategic budget deployment, spanned across multiple digital platforms. We strategically utilized Google, META, and TikTok, even securing premium properties like Masthead and Topview on TikTok.

Our efforts yielded remarkable results:

An astounding 4.2 million views, surpassing planned views by 281%.

A remarkable 76% reduction in CPV, achieving PKR 0.2 compared to the initial PKR 0.5 projection.

A soaring actual View-Through Rate (VTR) of 80%, exceeding the committed VTR of 50%.

An impressive 73% cost-saving in actual CPM.

Our partnership with Shangrila redefined the seasoning industry’s digital landscape. By meticulously crafting a data-driven media strategy and deploying it across diverse digital platforms, we not only claimed the No. 1 position but also achieved remarkable cost savings and engagement rates that set a new industry standard. Shangrila’s success story is a testament to our commitment to driving excellence in the FMCG sector.