Challenge: At Fair Consulting Group, the challenge was clear – to amplify the presence of their SAP Consulting Business using Account-Based Marketing and Paid Growth strategies.

Approach: We implemented a comprehensive approach to tackle these challenges head-on:

Performance Tracking: We meticulously measured and reported on the performance of all marketing campaigns, assessing ROI and KPIs to guide data-driven decision-making.

Email Marketing Revamp: We revitalized the email marketing strategy, resulting in a 5% boost in revenue through email-to-customer conversions.

Conditional Email Campaigns: We developed robust conditional email campaigns based on user interactions with the platform, leading to an impressive 23% improvement in retention rates.

CTR Enhancement: Our strategic email marketing overhaul increased Click-Through Rates (CTR) from 20% to an outstanding 35%.

Inbound Lead Generation: We took charge of inbound lead generation and digital branding, leveraging Ad campaigns, promotions, content creation, SEO, PPC, and other mediums.

HubSpot Integration: We utilized HubSpot to monitor website traffic and social media engagement, tracking potential customers and new leads. Every piece of content was seamlessly linked to HubSpot for thorough analysis and tracking.

Fair Consulting Group experienced substantial revenue growth through the revitalized email marketing strategy.

Conditional email campaigns enhanced user retention by an impressive 23%.

A remarkable increase in CTR from 20% to 35% highlighted the success of our email marketing strategy.

Our comprehensive approach to inbound lead generation and digital branding propelled the SAP Consulting Business forward.

HubSpot integration ensured data-driven insights and tracking across all digital marketing efforts.

My journey at Fair Consulting Group was marked by transformative achievements. By implementing a data-driven strategy that revitalized email marketing, boosted retention rates, and enhanced CTR, we drove substantial revenue growth for the SAP Consulting Business. Our approach to inbound lead generation and comprehensive tracking through HubSpot solidified Fair Consulting Group’s position as a digital marketing leader. This project reflects our unwavering commitment to delivering excellence in digital marketing strategy and execution.