To introduce and increase awareness and penetration of a first-of-its-kind digital wealth management and payment solution product in the market which catered to a very specific audience segmented solely on the basis of age

Despite the convenience and security features that the app offers, many potential customers are not aware of its existence.

Many users are hesitant to switch to a new payment method, especially if they are satisfied with their current payment options.

In Q1 & Q2, We heavily relied on App Installs (where 19% of the budget was deployed on awareness and engagement and 81% on conversions)

In Q3 & Q4, We shifted from App Install to App Acquisition (Signups)

PPC

User Engagement and Retention

Roadblock via Premium Properties(Top View, Masthead)

Brand Collabs (FoodPanda, Telemart, Daraz etc)

Signups: 3.5 Million

Total Reach: 60 Million

Downloads: 4.5 Million

Install To Sign up Ratio: 25% +

CPI: $0.4

CPA: $0.85

Ranked in Top 5 for fintech category

Won the best Digital Startup Award

Our Fintech Client was a mobile payment app that aims to make payments more convenient and secure for users. It is a single window solution for having various functionalities ranging from digital payments, to investing in stocks, saving, and obtaining micro loans. 

Hypothesis: Using Google UAC Campaign & META App Campaign will drive Installs and generate quality installs. To keep the audience engaged, we will launch awareness campaign in parallel.

Action: If test is successful, we will go for booking premium properties on Google, TikTok and another platform.