Brand Identity Development for Primeroute - a B2C 3PL company

Challenge: The client needed a professional, modern identity to stand out in the competitive logistics space—something that communicates trust, operational excellence, and warehouse capabilities.

Approach: I led the end-to-end brand identity design process. Starting with research and brand discovery, I crafted a concept combining two core symbols: • A house icon to represent warehousing and reliability • An operation/process symbol to reflect seamless logistics and flow

These were woven into a unified, memorable logo that communicates both structure and movement—key traits in logistics. The identity was applied across mockups, signage, delivery vans, staff gear, and digital assets for consistency.

Outcome: ✔ Strengthened brand recognition with a distinctive, industry-relevant identity ✔ Improved brand trust and credibility across client touchpoints ✔ Enabled smoother client presentations and sales efforts with branded materials ✔ Supported a 20–30% improvement in customer recall (based on post-launch survey insights)

By blending strategic thinking with creative execution, I helped the business confidently position itself as a modern, efficient 3PL provider—visually and functionally.