Brand Design: Morais Amaral by Thaysa PauloBrand Design: Morais Amaral by Thaysa Paulo

Brand Design: Morais Amaral

Thaysa Paulo

Thaysa Paulo

Project for an architecture firm based in Recife, Pernambuco, Brazil.

🔎Challenge: Create a distinct brand that breaks away from the typical geometric visuals often associated with the architecture industry, representing a company with a youthful yet experienced mindset.
🎯Solution: The concept was to design a dynamic and adaptable brand that reflects the very essence of the profession (designing, building prototypes, and models). The firm's initials were transformed into a 3D project, allowing the "scene" to be rotated and viewed from various perspectives, encouraging exploration and experimentation with form.
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Posted Dec 30, 2024

A dynamic 3D brand design reflecting the architectural process, offering new perspectives and breaking away from typical geometric visuals.