Moxies' Redesign

Moxie’s is a well-known casual dining chain in Canada, offering a modern yet mainstream dining experience. The goal of this luxury rebrand is to elevate Moxie’s into a premium dining and cocktail experience that competes with high-end steakhouses and fine dining establishments. The new brand identity should reflect sophistication, exclusivity, and refined taste, appealing to a luxury-conscious clientele.

I developed a brand identity that transforms Moxie’s into a sleek and luxurious dining destination. With a rich, moody colour palette, elevated interiors concept, and premium branding, Moxie’s creates a high-end dining experience. Plush velvet seating, soft ambient lighting, and elegant branding details add to the exclusivity, making it the perfect spot for elevated nights out, business dinners, and social gatherings with a touch of luxury.