LONGSLICE X TORONTO ZOO

Longslice Brewery, a bold and adventurous craft beer brand based in Toronto, has made a name for itself with its unique brews and creative marketing. Known for pushing boundaries in both flavor and design, Longslice was looking to expand its reach and increase brand visibility. The brewery aimed to partner with Toronto Zoo, to help amplify its exposure and connect with new audiences.

Humber College’s Advertising and Graphic Design program collaborated with Longslice Brewery to develop a proposal for this exciting partnership. After several brainstorming sessions and teamwork, a select group of winning teams presented their designs to Longslice, who would ultimately choose the final concept to present to the zoo. This project was a perfect showcase of how design can bridge business goals and creative vision in innovative ways.