Using state-of-the-art SEO techniques and a combination of creativity and wit, What had been a casual fan project has turned into a social media juggernaut with around 10K followers across multiple platforms, professional events for comic book fans, and name recognition within and throughout the comic book industry. This was accomplished by finding a unique voice for the brand that stood apart from competitors, the wisdom to analyze the market for best practices, and the boldness to use those practices in dynamic ways to boost audience engagement and follower count! Loyalty is assured and professional success is achieved!