Ang Kawayan | Brand Identity Design

Art Director

Brand Designer

Graphic Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Ang Kawayan — Brand Identity Design

Made by: VIBRA Design Studio // Art Direction: Djebril AJ Laorden

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ABOUT

Introducing the new brand identity design for Ang Kawayan - a brand that celebrates the beauty of newspaper publication. The goal of this branding project was to develop a cohesive and impactful visual identity that represents the brand's unique values and personality and aligns with their marketing strategy.

Starting with a deep dive into the brand's values and objectives, we created a comprehensive branding system that included a new logo, color palette, typography, and graphic elements. The new logo features a stylized bamboo plant, which is a nod to the brand's focus on bamboo history that is reflected in its brand name. We chose a warm and earthy color palette that conveys the brand's natural and sustainable approach to manufacturing.

We also developed a set of brand guidelines to ensure consistency across all touchpoints, from product packaging to social media graphics. The guidelines include clear instructions on how to use the logo and other visual elements, as well as guidelines on tone of voice and messaging.

The end result is a brand identity that is not only visually stunning but also authentic and consistent with the brand's values and personality. The new branding system has already helped Ang Kawayan stand out in a crowded market and communicate their unique story to their audience.