Your Dairy | Brand Identity Design

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Graphic Designer

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Your Dairy — Brand Identity Design

Made by: VIBRA Design Studio // Art Direction: Djebril AJ Laorden

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OVERVIEW

Your Dairy is a dairy production startup company that manufactures and trades cow milk for your daily delight and satisfaction. Based in France, it belongs to the European Union's second-largest dairy producer. The company also milks cows for yogurt and cheese, but as of the moment, Your Dairy only provides milk. The brand name is based on the brand's story. They want to highlight the idea of dairy products for everybody and appear in the market as a friendly and trusted company. It is the kind of brand that lives to give, which explains the brand name Your Dairy. This project aims to create an identity and packaging for their milk box that can be seen as trustworthy, friendly, and cheerful.

PROJECT BRIEF

Design a branding system that works cohesively with the product's new packaging design, highlighting the key USPs moving forward.

METHODS

In order to develop a distinctive branding system that works well with the new packaging design, I researched relevant products in line with the brand sector and developed a direction that moves away from the common ones or trendsetting designs.