Växa Jewellery: A Celebration of Imperfection
John Pantzopoulos
Växa means growth in Swedish. And for the owner, Zenobia Hamrin, her brand embodies her own personal growth journey.
The sentiment of growth became the driving force behind the design of the branding. As a brand and as a person, you never stop growing. This was visualised through unfinished letters. Visualising, there’s always more room to grow.
The style of the lettering in itself draws inspiration from Scandinavian design. It feels minimal, elegant but also functional.
Client Site: https://www.vaxajewellery.com
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Posted Nov 24, 2024
Growth is at the heart of this jewellery brand, so branding was developed that visually communicates the idea that there's always more room to grow.
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