When our game has its moments
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Art Director
Creative Designer
Adobe Suite
Figma
IT’S LUCKY YOU’RE WITH AAMI
To cement themselves as the national insurer. AAMI wanted to demonstrate they truly understand our national sport.
Fans have a deep love of the quirks of our game. The athleticism, the weird shaped ball, the bizarre rituals. But these quirks also mean things can go wrong. So we showed why it’s just one of the many reason it’s Lucky You’re With AAMI.
Launch Film
From the big game to the backyard, our game has its moments. Our integrated campaign is a tongue in cheek celebration of these quirks, while serving as a reminder how easy AAMI makes it to overcome them.
OOH
Press
In AFL footy records and print media, we created an ode to all things that can, and do, go wrong at local footy.
And one on the day of the 2024 AFL Grand Final.
Radio
Then using the iconic voice of AFL commentary legend Dwayne Russel, we brought this ode to the airwaves.
Press
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Posted Nov 20, 2024
A campaign created for one of Australia's largest insurers, AAMI. It celebrates all the things that can go wrong in Australian Rules Football.
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Art Director
Creative Designer
Adobe Suite
Figma
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