Olina's Bakehouse – Everything Else Can Wait

John Pantzopoulos

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Art Director

Graphic Designer

Logo Designer

Adobe Suite

Figma

The cheeseboard is supposed to be the support act. But with Olina’s Crackers, it’s guaranteed to become the main event.
We’ve all been there. The platter’s popping. Conversation flowing. You’re enjoying yourself so much, mains, movie night, meeting up with a mate… it all becomes a distant memory.
With Olina’s, Everything Else Can Wait.

The Campaign

Olina’s crackers are perfectly imperfect. Each on a little bit different. Just like moments around a cheese platter.
So, we partnered with artist Elin Matilda Andersson, to handcraft each element to give it texture and energy. The elements were then animated by Josh Trotter.

Launch 15”

Print

Social 6”

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Posted Nov 24, 2024

We used hand crafted elements and a fun energetic tone to launch this new cracker brand into a marketplace filled with copycats.

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Art Director

Graphic Designer

Logo Designer

Adobe Suite

Figma

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