This project focuses on designing marketing assets for Paid.ai, a monetization platform built for AI companies.

The goal was to translate Paid.ai’s bold and modern brand identity into a set of visual materials that feel instantly recognizable across both digital and physical touchpoints. The assets include promotional banners and branded stickers designed for social media, events, and product marketing campaigns.

The challenge was creating visuals that remain clear, bold, and memorable even in fast-scrolling digital environments. To achieve this, the design direction focuses on strong typography, confident layouts, and vibrant contrast that reinforces the brand's presence.

For this project, the design uses Geist as the primary typeface.

Geist was chosen for its clean and highly legible structure, which aligns well with modern AI and fintech products. Its geometric rhythm and neutral tone make it ideal for marketing materials that need to communicate clarity, confidence, and technological sophistication.

The color palette is built around two distinctive greens that reinforce Paid.ai’s brand presence.

Dark Green — #02261A Used as the primary background color to create depth, contrast, and a premium feel.

Bright Green — #B2E659 Used as the accent color to highlight key messaging and create visual energy across layouts.

Paid.ai is a monetization platform designed specifically for AI companies.

It helps teams define the right pricing model, monitor AI usage costs, and clearly communicate the value their product generates for customers. Teams can track costs per model, feature, or user in real time while experimenting with different pricing strategies such as usage-based billing, credits, or outcome-based pricing.

The visual direction focuses on bold, minimal compositions where typography becomes the main visual element. Instead of relying heavily on illustrations or complex graphics, the layouts emphasize scale, contrast, and rhythm.

This approach helps the materials remain highly recognizable and flexible across different formats such as social banners, promotional graphics, and event stickers.

The result is a set of marketing assets that feel energetic, modern, and aligned with the fast-moving world of AI startups.

Learn more about Paid.ai: https://paid.ai

If you’re building a startup and need strong visual storytelling for your product or brand, feel free to book a call: https://cal.com/shobrunjb