Behind every logo you see, there are usually many more that never make it to the final version.

Sketches. Early concepts. Different visual directions that are explored but eventually left behind.

When I work on a logo project, the process rarely starts with the design itself. It usually begins with understanding the brand first. I spend time learning about the company, their product, the audience they’re trying to reach, and how they want to position themselves in the market. A strong logo isn’t just a symbol that looks good, it should represent the essence of the brand in the simplest possible form.

Discovery & Brief Understanding the brand, its vision, audience, and positioning to define what the logo should communicate.

Research Exploring references, competitors, and visual directions to find opportunities for a distinctive identity.

Concept Exploration Generating multiple ideas through symbols, shapes, and visual metaphors that represent the brand.

Sketching Turning early ideas into quick sketches to test different compositions and directions.

Refinement Developing the strongest concepts digitally, refining shapes, proportions, and typography.

Finalization Polishing the selected logo and preparing the final files for consistent use across platforms.

Recently I looked back at some of the logo projects I’ve worked on and decided to collect 9 logo designs from different projects and industries. Each one represents a different exploration process, creative challenge, and brand story that needed to be translated into a simple visual mark.

And if you're currently building a startup, product, or brand and need a logo that truly represents your vision, feel free to book a call with me.

Let’s talk → cal.com/shobrunjb