Breeze: Mobile & Desktop app
Amir Beck
Overview
In late 2020, real estate agents were overwhelmed by new COVID-19 related paperwork, specifically the PEAD-V form, required for every home viewing. This created a significant bottleneck, preventing agents from focusing on their clients. SkySlope identified this unmet need and challenged our team to develop a rapid solution.
My role as Lead Product Designer was to spearhead the design and launch of EasyPeady, a web app built to streamline the PEAD-V process. This project quickly evolved into a standalone product, ultimately laying the groundwork for our successful Breeze web app.
Impact
Developed and launched in one quarter
15% uplift in cross-product engagement
Generated a pipeline of new paying users
Highlights:
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Posted Jun 6, 2025
I spearheaded the streamlining of the PEAD-V form, enabling real estate agents to maintain focus on client support amidst the pandemic.
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