Packaging for Nestle Resource Activ, ensuring the product resonated with its target audience of individuals over 30. The clean, functional design effectively communicates the drink's multi-benefit profile, with “High Protein Shake” prominently displayed and clear visual icons highlighting muscle support, bone health, and skin hydration. The ‘New Edge Formula’ label conveys innovation and science-backed credibility, while the inviting vanilla flavor enhances sensory appeal.