In a competitive digital landscape, STRV faced a pivotal challenge: how to transform their lead generation process into a powerhouse of efficiency and effectiveness. Enter an AI and automation expert armed with cutting-edge technology and a vision for the future. This is the story of how STRV revolutionized their approach to customer engagement and lead qualification.

Problem:

STRV, a digital product and design company, struggled to efficiently capture and qualify leads through their website. Traditional methods were time-consuming and often resulted in salespeople pursuing unqualified prospects. STRV needed a solution that could engage visitors, understand their needs, and identify high-quality leads without overwhelming their sales team.

STRV faced several key challenges in improving their lead generation process:

Engage website visitors in a meaningful, personalized way at scale

Accurately assess visitor intent and qualification as potential leads

Efficiently filter and prioritize leads for the sales team

Implement a solution quickly despite lacking in-house expertise

Create a system that could learn and improve over time

Solution:

STRV brought in myself as AI and automation expert to develop a sophisticated AI chat solution:

Scraped and analyzed over 250 blog posts to create a comprehensive knowledge base

Developed an intelligent chatbot using advanced natural language processing

Implemented a lead-scoring system based on visitor interactions and responses

Created a seamless handoff process for qualified leads to the sales team

Built a full-stack solution using Next.js, React, Node, Express, Supabase, and PostgreSQL

Designed an intuitive user interface with Figma to ensure a smooth user experience

The resulting system could engage visitors in natural conversation while discreetly assessing their potential as leads. By understanding visitor intent and characteristics, the chatbot could qualify leads in real-time, ensuring only the most promising prospects were passed to the sales team.

Conclusion:

By embracing AI technology and bringing in specialized expertise, STRV transformed their lead generation process from a bottleneck into a competitive advantage. This case study demonstrates the power of intelligent automation in revolutionizing customer engagement and sales processes. It offers a blueprint for companies leveraging AI to dramatically improve their lead generation and qualification efforts, ultimately driving growth and success in the digital age.