When I designed the logo

When I designed the logo for my client’s bag store, I wanted it to say exactly what the brand stands for without needing a paragraph of explanation.

That’s why I went with a bag inside a bag. To me, it captures two things at once: the product and the experience. The outer bag represents the store, the quality, and the care that goes into every order. The inner bag represents the customer’s choice — the bag they pick, the style they make their own, the story they carry with it.

I named the brand BAGGED IN because it ties directly to that idea. “Bagged In” means it’s packed, ready, and made to go with you. It also means you’re part of it. When someone buys from this store, they’re not just getting a bag. They’re “bagged in” to the brand — included, ready, and set to carry something that feels personal.

So the logo shows it visually, and the name says it out loud. Together, they tell the customer: this is a place where your choice matters, and what you take home is already packed with care.