Blue Sky Operations | Visual Identity

Blue Sky Operations

Deliveries: Brand Design, Brand Strategy, Illustrations, Website

The Brand

Blue Sky Operations is a German company that provides comprehensive digitization solutions, including improvements in billing flow, data transfer between systems, IT consulting services, and software hosting.

The Strategy

The brand needed to convey vitality, youthfulness, professionalism, and technology. These were the main characteristics to be highlighted in the visual identity. To create a modern symbol, we merged the concept of the sun, evoking the blue sky, along with the technological aspect, resulting in a unique symbol that incorporates these two concepts. Additionally, we opted for a neutral typography that reflects professionalism and, subtly, communicates the concern for excellence in customer service, symbolized by the speech balloon in the letter B, as illustrated in the image below.

We also developed specialized illustrations featuring the brand's attributes, depicting some services provided by the company.

The Illustrations

EN.

Custom illustrations have been developed to represent functions and operations in the company's daily activities. The illustrations complement the visual identity, serving as an additional graphic element for brand recognition and distinction.

The Website

EN.

A visual direction was also developed for the website, incorporating all the elements, strategies, and visual identity present in the brand, resulting in a cohesive product aligned with the entire philosophy of the company.

PT.

Foi desenvolvida também uma direção visual para o website, incorporando todos os elementos, estratégias e identidade visual presentes na marca, resultando em um produto coeso com toda a filosofia da empresa.

Let's Work: Contact Here

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Client: Blue Sky Operations | Vanbruben Industry: IT | Tech Country: Germany Deliveries: Brand Design, Brand Strategy, Illustrations, Website Credits: Lanusca (Illustrations) | Ariel Santos Studio (Motion)

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