Arcon Engineering | Visual Identity
Dhyogo Gouveia
The brand
EN.
Arcon balances cutting-edge innovation with a practical approach, from concept to completion and beyond. Their tech-driven methodologies revolutionize construction, incorporating VR into site planning, utilizing drones for inspections, and developing interactive environments for enhanced customer experiences. With a reputation for excellence and a commitment to pushing the limits of technology, Arcon leverages state-of-the-art tools and high-tech solutions to tackle even the most intricate engineering projects with precision and ingenuity.
PT.
A Arcon equilibra inovação de ponta com uma abordagem prática, desde o conceito até a conclusão e além. Suas metodologias orientadas por tecnologia revolucionam a construção, incorporando VR no planejamento do local, utilizando drones para inspeções e desenvolvendo ambientes interativos para experiências aprimoradas dos clientes. Com uma reputação de excelência e um compromisso em ultrapassar os limites da tecnologia, a Arcon utiliza ferramentas de última geração e soluções de alta tecnologia para enfrentar até mesmo os projetos de engenharia mais intrincados com precisão e engenhosidade.
The Strategy
EN.
Arcon's brand strategy centers on conveying professionalism, confidence, and advanced technology. These core characteristics are prominently reflected in their visual identity to ensure they resonate effectively with their target audience.
PT.
A estratégia de marca da Arcon centra-se em transmitir profissionalismo, confiança e tecnologia avançada. Essas características principais são destacadas de maneira proeminente na identidade visual para garantir que ressoem efetivamente com seu público-alvo.
The Solution
EN.
To communicate effectively with high-economic power companies while maintaining differentiation, the design utilizes black to represent sobriety and confidence, complemented by lime green to create a highlight within the visual identity. The exclusive typography was designed to have a mechanical and industrial yet modern look for the logo. The upward-pointing arrow alludes to their tagline, "From the ground up.
PT.
Para se comunicar eficazmente com empresas de alto poder econômico, mantendo a diferenciação, o design utiliza o preto para representar sobriedade e confiança, complementado pelo verde limão para criar um destaque na identidade visual. A tipografia exclusiva foi projetada para ter um aspecto mecânico e industrial, mas moderno, para o logotipo. A seta apontando para cima faz alusão ao slogan "From the ground up".
Let's Work: Contact Here
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Industry: Engineering / Construction
Country: United Arab Emirates
Deliveries: Logo Design, Brand Identity, Brand Strategy, Website Direction
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Posted Jun 20, 2026
Arcon balances cutting-edge innovation with a practical approach, from concept to completion and beyond. Their tech-driven methodologies revolutionize construction, incorporating VR into site planning, utilizing drones for inspections, and developing interactive environments for enhanced customer experiences. With a reputation for excellence and a commitment to pushing the limits of technology, Arcon leverages state-of-the-art tools and high-tech solutions to tackle even the most intricate engineering projects with precision and ingenuity.
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Timeline
Aug 15, 2023 - Oct 1, 2023
