melabody brand identity

Melabody was born out of a direct need to redefine body care for melanin-rich skin, moving beyond universal formulas that often overlook its unique biological requirements. The brand identity came to life as a modern campaign celebrating skin confidence and feel-good self-care. It was envisioned as a bold and joyful concept that bridges the gap between scientific dermatological standards and deep-rooted cultural heritage. Design brief by @designerbriefs on instagram.