Solei: Healthcare Intelligence Landing Page

Solei is a publication platform for owners of private elective healthcare clinics: plastic surgery, medspas, aesthetics, fertility, cosmetic dentistry. The content covers market trend reports, industry research, and growth strategies written for clinic operators. Consulting comes later. The launch scope was a single landing page that establishes positioning before the product exists.

The benchmark was the interesting part of the brief. Not a content newsletter, not a SaaS dashboard, but McKinsey and BCG. A high-end intelligence brand that clinic owners would take seriously as a peer-level resource. That reference point decides everything downstream: type, density, colour, and how much the page is allowed to sell.

One scroll, full proposition. A hero leading with the core thesis, a Latest Industry Reports section filterable by category, a Growth Strategies video strip, an email subscription CTA, and an Industry Trends feed. Each section has one job: establish credibility, demonstrate content depth, or convert a first-time visitor into a subscriber before they leave.

Visual language sits between editorial and advisory. Deep green, clean typography, and a structured layout that reads like a premium research publication rather than a marketing site. Nothing that signals startup. Everything that signals authority.

Solei launched with a presence matching the authority of the content it intends to publish, before consulting services, before a full product, before a content archive exists. Which is the hard version of a launch page.

Timeline: 2 weeks. Year: 2026. I led positioning-led page design.