E-Commerce Site Design: Flip-It!® Cap
Charity Bassett
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Posted Sep 8, 2023
E-Commerce Shopify Site Design for Shark Tank Company Flip-It® Cap: https://www.flipitcap.com
Designed an eCommerce store on Shopify which required a comprehensive approach to ensure a visually appealing design and a seamless shopping experience for users.
Discovery and Research:
Understand the business, target audience, and goals.
Competitor Analysis:
Research competing online stores to identify trends and areas for differentiation.
Branding and Visual Design:
Brand Color PaletteTypography Guidelines
Brand Imagery and Iconography
Custom Shopify Theme Design:
Homepage Design, Product Listing (Collection) Page Design, Individual Product Page Design, Cart and Checkout Page Design. About, Contact, FAQs, and other necessary page designs.
Responsive Design: Ensuring the design looks and functions well on mobile, tablet, and desktop.
User Experience (UX) Design:
User Flow Diagram: Mapping the journey a user would take through the site.
Content Strategy:
Copywriting for all pages (Product Descriptions, About Us, etc.)Image Curation: Sourcing high-quality, relevant images. Video Integration.
Custom Features and Functionalities:
Custom Product Filters: Custom Cart Features (e.g., upsell prompts, bundle discounts) Integration with third-party apps or extensions (reviews, loyalty programs, etc.)
Search Engine Optimization (SEO):
On-Page SEO: Optimize product descriptions, meta titles, and meta descriptions.
Image Optimization: Ensuring all images are web-optimized and have proper alt tags.
Testing and Quality Assurance:
Cross-browser and Cross-device Testing.
Speed Optimization & User Testing: Get real users to test and provide feedback on the design.
