E-Commerce Site Design: Flip-It!® Cap by Charity Bassett

E-Commerce Site Design: Flip-It!® Cap

Charity Bassett

Graphic Designer

Web Designer

Digital Marketer

Adobe Photoshop

SEO

Shopify

Designed an eCommerce store on Shopify which required a comprehensive approach to ensure a visually appealing design and a seamless shopping experience for users.

Discovery and Research:

Understand the business, target audience, and goals.

Competitor Analysis:

Research competing online stores to identify trends and areas for differentiation.

Branding and Visual Design:

Brand Color PaletteTypography Guidelines

Brand Imagery and Iconography

Custom Shopify Theme Design:

Homepage Design, Product Listing (Collection) Page Design, Individual Product Page Design, Cart and Checkout Page Design. About, Contact, FAQs, and other necessary page designs.

Responsive Design: Ensuring the design looks and functions well on mobile, tablet, and desktop.

User Experience (UX) Design:

User Flow Diagram: Mapping the journey a user would take through the site.

Content Strategy:

Copywriting for all pages (Product Descriptions, About Us, etc.)Image Curation: Sourcing high-quality, relevant images. Video Integration.

Custom Features and Functionalities:

Custom Product Filters: Custom Cart Features (e.g., upsell prompts, bundle discounts) Integration with third-party apps or extensions (reviews, loyalty programs, etc.)

Search Engine Optimization (SEO):

On-Page SEO: Optimize product descriptions, meta titles, and meta descriptions.

Image Optimization: Ensuring all images are web-optimized and have proper alt tags.

Testing and Quality Assurance:

Cross-browser and Cross-device Testing.

Speed Optimization & User Testing: Get real users to test and provide feedback on the design.