VSL Retirement Landing page

Designed and built a high-converting Video Sales Letter (VSL) landing page for Australian Investment Education (AIE), targeting Australians with $250K+ in superannuation who are frustrated with underperforming fund managers.

The page is engineered around a single goal: get qualified prospects to book a free strategy appointment. Key design decisions include a bold, urgency-driven headline above the fold, a prominently placed VSL video to deliver the core message, social proof via 400+ Trustindex reviews and major media logos (Forbes, Channel 9, Tony Robbins, etc.), and a clear 3-step framework ("Take Action → Get Control → Invest Better") that builds confidence and reduces friction before the call-to-action.

The result is a clean, persuasive funnel page that warms cold traffic, positions AIE as a trusted authority, and drives appointment bookings for their financial advisory team.

Deliverables: Landing page design & build · VSL integration · CTA optimization · Social proof layout · Mobile-responsive layout