Conceptual branding for Nike using by Eduardo SouzaConceptual branding for Nike using by Eduardo Souza

Conceptual branding for Nike using

Portfolio project
Eduardo Souza
Conceptual branding for Nike using ChatGPT Image 2.0
I created a conceptual Nike brand identity system using a single prompt in ChatGPT Image 2.0. The goal was to transform Nike’s visual DNA — speed, movement, performance, bold typography, athletic energy, and iconic minimalism — into a premium brand guideline poster.
The final result explores a complete branding system with logo application, color palette, typography hierarchy, visual language, product mockups, UI elements, iconography, patterns, materials, and brand applications. The direction combines a clean editorial grid with strong sports aesthetics, using black, white, graphite, Nike orange, and volt green to create a high-impact visual identity.
This project is a conceptual exploration, designed to show how AI can generate a full agency-level brand identity board from one structured prompt.

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Conceptual branding for Nike using ChatGPT Image 2.0 I created a conceptual Nike brand identity system using a single prompt in ChatGPT Image 2.0. The goal w...

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