Kissids Duka langu Capaign

The campaign was targeting small shop owners in the locality to get them to stock a new diaper brand. Duka langu(My shop) was a storytelling campaign where shop owners showcased their shop, and shared their business stories and how they love their role in the community. Subtly creating awareness on the shop, location, and what customers can get in the shop. The campaign increased foot traffic to the shops and thus they were willing to stock our brand and recommend it to their customers. The campaign was supported by TV ads and outdoor ads that promoted the diaper brand

Briefly describe the project you worked on. What did you create, who did you create it for, and how did you approach this project?