The client wanted a modern, user-friendly mobile app tailored for women to track their ovulation, menstrual cycle, pregnancy, and dietary habits. The key goal was to make health tracking easier, more personal, and visually comforting.
About Project
We designed a Women’s Health Tracker App that helps users take charge of their reproductive and overall well-being. The app features:
Period & ovulation tracking
Pregnancy mode with progress insights
Personalized food & nutrition tips
Reminders, insights, and health calendar
Our design approach focused on calm, warm visuals and intuitive UX for all age groups.
User Challenges
Confusing interfaces in existing health apps
Overloaded features without personalization
Difficulty in switching between cycle & pregnancy modes
Lack of culturally relevant UI for women in developing countries
Valuable Insights
Women prefer a discreet, friendly UI that doesn’t feel too clinical
A simplified, color-coded calendar improves usability
Emotional states & symptoms tracking enhances app engagement
Food recommendations aligned with cycles gained high interest
Project Result
We delivered a fully interactive prototype with:
Seamless transition between period, pregnancy, and postpartum modes
Daily tracker for symptoms, moods, and food
Clean, minimalist design with empathy-focused UX
Ready for developer handoff with component-based structure
Client's Feedback
“This is exactly what we had in mind. The design speaks directly to our audience. The attention to UX details really impressed us. We can’t wait to launch!”
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Posted Jul 10, 2025
Designed a Women's Health Tracker App with intuitive UX and warm visuals.