Nimbo — Brand & product concept for an AI finance app

Nimbo is a concept for an AI finance layer for freelancers and small studios. It chases invoices, sets tax aside and watches runway, then stays quiet. I designed the whole thing on my own, from the identity and campaign to the app, the website and the motion.

Finance apps for independents tend to be dashboards: more tabs, more alerts, more things to check. I set myself the opposite brief — a product whose best day is the one where it has nothing to tell you.

There is no client behind it. The product, the copy and the numbers on screen are all part of the concept, so the system is tested on real sentences and real interfaces instead of placeholders.

That one line sets the trust boundary for the product and the tone for the brand: calm, plain, and quiet until something matters.

The visual idea is the layer: soft arches stacked one behind another, in six pastel "skies" on a mostly white page. The same arch shows up in the charts, the bank cards and the illustrations.

A 22-board system: symbol, wordmark, a six-colour palette, icons, data and motion rules. Geist is the only typeface, and the page stays mostly white so the six skies have room to work.

Even the data follows the idea — bars are arches.

A 24-piece campaign, 38 social formats and a set of brand variations, all built from the same layer and the same plain voice.

A 44-screen mobile app with onboarding, a 25-screen web app and bank cards in seven colours.

A 15-page website, designed in Figma and built in Framer.

Sixty of the pieces are animated in Figma. Layers arrive from behind and conversations type themselves out, all on one easing curve, so the brand moves the same way in a poster, a bento or the app.

See the full case study with every piece in motion at yandel.me/work/nimbo.