🌸Esti Lab is a modern aesthetic medicine clinic where highly qualified specialists and advanced technologies combine to provide our patients with the highest standard of beauty and health care. Our mission is to help our clients achieve unsurpassed aesthetics using innovative methods and an individualized approach.

At the beginning of the process, I, as a designer, conducted a study of Esti Lab, taking into account all the details of the brand, its goals, target audience and unique characteristics of the aesthetic medicine clinic.

Having studied the current trends in aesthetic medicine design, I drew attention to the use of elegant shapes, pastel colors, and stylish fonts. The inspiration came from images related to beauty, health and individuality.

Taking into account the main ideas of the clinic, I chose the symbolism that best reflects the values of Esti Lab. This is an abstraction of a flower and a face, symbolizing beauty and rejuvenation.

Esti Lab branding is defined by a delicate pink color scheme that creates an atmosphere of warmth, lightness, and femininity. These exquisite shades of pink play a key role in expressing the clinic's core values and create an impression of comfort and elegance.

Selection of references and packaging of Instagram

Esti Lab, an aesthetic medicine clinic, approached us with both a branding request and a challenge to translate their highest standards of beauty and comfort into the world of virtual presence. Our mission was to create not only a functional website, but also a digital image that would reflect the passion and professionalism of Esti Lab.

With the main color palette of soft pink and gray as a base, we created a soft and elegant design. Light fonts and graphic elements give the site an atmosphere of transparency and purity. The use of aesthetic medicine images helps to convey a professional approach.

The site structure is carefully designed to make navigation intuitive for customers. Sections such as "Services", "About Us", "Our Doctors" and "Contacts" are arranged so that every visitor can easily find the information they are looking for.

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