Branding for a dental laboratory🦾 , Brand Identity
Alexandra Soroka
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Posted Feb 2, 2024
Precision Labs - is a brand identity design project by Alexandra Soroca. The entire design is inspired by abstract images associated with digital processes.
"A modern dental laboratory"
Precision Lab is a modern dental laboratory.
It is an advanced dental laboratory that combines the latest technology, highly qualified specialists and impeccable quality of service. The mission is to provide dentists and patients with the highest standard of individualized and precise work.
The main features of Precision Lab:
Technologies of the future: We use advanced technologies such as digital scanning, 3D modeling, and manufacturing to ensure that every job is accurate and flawless.
Personal approach: Our experts work with each client to determine their individual needs and ensure they meet the highest standards.
Innovative materials: We use only the most advanced and highest quality materials to create dentures, crowns and other dental structures.
LOGO
Process and goals
The Precision Lab logo should reflect modernity, precision and professionalism. We developed stylish and technological elements such as geometric shapes, lines associated with digital process and craftsmanship.
Color palette
The goal of the project was to create a unique identity system with linear assets that would help bring technical style to visual branding.
Sign
Font
Creative results
We chose modern technical fonts for the logos and linear anatomical contours of a tooth as a brand mark. We also developed several collateral materials, such as an Instagram story, a website home page - offer, and business cards.
💫As a result, I created a logo that not only reflects the core values of Precision Lab, but also goes beyond conventional dental logos to represent modernity and innovation in the field of dentistry.