Kish - Life Coaching Platform
Anuke Ganegoda
KISH: Building a Dual-Sided Marketplace for Elite Life Coaching
The Quick Look
Product: A high-touch marketplace connecting clients with specialized life & career coaches.
Core Goal: To bridge the gap between "searching for help" and "achieving results" within a 30-day framework.
Key Deliverables: Client-matching interface, coach onboarding portal, automated billing system, and a multi-category service directory.
Special Features: AI-powered chat support, Global multi-currency payments, and Integrated scheduling.
The Challenge: Complexity in Connection
The coaching industry is saturated with generic platforms. The challenge for KISH was to create a "premium-feel" marketplace that solved three specific friction points:
Selection Paralysis: Users are overwhelmed by choices; they needed a "Matchmaking" experience rather than a directory.
Engagement Gaps: Most coaching fails because interaction stops when the Zoom call ends.
Operational Overhead for Coaches: Expert coaches were spending too much time on invoicing and scheduling instead of coaching.
The Solution: An Integrated Coaching Ecosystem
We developed a platform that serves two distinct user groups (Coaches and Clients) with a seamless, automated bridge between them.
The Result-Driven Client Experience
The "30-Day Results" UI: Designed a landing experience that emphasizes a three-pillar methodology: Weekly Sessions, Real-time Texting, and Tailored Action Plans.
Category Specialization: Built a deep-tagging system for 12+ coaching niches—from "Grief and Loss" to "Entrepreneurship"—allowing for highly specific user routing.
The "Free First Session" Hook: Engineered a low-friction conversion funnel that allows users to book their first session at $0, integrated directly with coach calendars.
The High-Performance Coach Portal
To attract elite coaches, we built a suite of professional tools:
Automated Global Payments: Integrated a secure payment gateway handling multiple currencies, automatic invoicing, and receipt generation.
Smart Scheduling: An integrated calendar system that eliminates back-and-forth emails and manages time zones across a global coach-client base.
AI-Powered Communication: Implementation of messaging tools that allow coaches to provide accountability "between sessions," significantly increasing client retention.
The Impact
KISH successfully transformed from a concept into a fully operational ecosystem that prioritizes high-value transformations over low-cost leads.
Streamlined Onboarding: Reduced the friction of starting coaching to a single "Match & Book" flow.
Scalable Business Model: Implemented a flexible pricing architecture that supports everything from free introductory sessions to $500+/hour elite packages.
High-Touch Retention: By building "Texting between sessions" into the core product offering, the platform encourages daily app usage rather than weekly check-ins.
"KISH isn't just a directory; it's a results-engine. We built a platform where the technology steps out of the way so that the human connection can drive professional and personal breakthroughs."
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Posted Jan 2, 2026
Digital marketplace designed to bridge the gap between world-class coaching professionals and individuals seeking personal or professional transformation.
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