This project was developed as an applied study in strategic design and conversion, combining principles from the graphic design framework and UX techniques focused on buyer behavior and personal brand perception. The goal was to create a high-impact landing page for a UGC creator, using Framer as the main tool for visual and conversion development.

Position Isabella Marchini’s personal brand as a professional UGC Creator blending aesthetics, authenticity, and commercial potential — building trust and inspiring collaboration among beauty and lifestyle brands.

Brand Strategy ($10K Framework): Clear definition of target audience (beauty and skincare brands), value proposition, and emotional differentiation.

Color Psychology & Conversion Design: Application of the “6 Color Tricks from Award-Winning Websites” framework to guide user focus, prioritize strategic contrast, and evoke naturalness, self-care, and elegance.

High-Converting Structure (SaaS/B2B Logic): Layout inspired by SaaS landing pages, adapted to the personal brand and influencer market, emphasizing clarity, visual flow, and social proof (portfolio and results).

Hero Section: Clear identity presentation + direct CTA for collaboration.

About Section: Personal storytelling focused on authenticity and connection.

Portfolio Section: Modular layout showcasing projects and results.

Contact Section: Emotionally anchored CTA (“Let’s create something impactful together”).

Platform: Framer (CMS + Motion)

Design System: Poppins / Inter, modular grid, refined typographic hierarchy

UI Enhancements: microanimations, CTA contrast, subtle gradient backgrounds

A minimalist and aspirational portfolio page that communicates authority and trust, maintaining a SaaS/B2B-inspired conversion structure, with focus on visual performance and message clarity.