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Taficasa SaaS Website Figma Redesign and Framer Development

Amarachi Iwueze

Overview
Taficasa is a platform designed to transform the African supply chain with digital innovation, secure processes, and seamless efficiency. Our solutions empower businesses to overcome traditional challenges and embrace a future driven by technology.
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Problem
The previous Taficasa website struggled to effectively communicate its value proposition due to several design limitations:
Overwhelming information structure – Users had to scroll through large text blocks to understand Taficasa’s offerings.
Lack of clear visual hierarchy – Key information and CTAs (Call-to-Action) were not well-structured.
Minimal use of social proof – Testimonials and industry trust markers were not emphasized.
Low conversion potential – The CTA (“Book a Demo”) was not prominent enough, making it easy for visitors to miss.
Solution: A More Engaging and Conversion-Optimized Design
The redesigned Taficasa website focuses on clarity, usability, and a modern visual identity to drive conversions.
1. Stronger First Impression
A powerful hero section with a clear tagline: "Transforming Businesses with Smarter Software."
A high-contrast CTA (“Book a Demo”), ensuring users immediately see their next step.
A sleek, professional blue color scheme, reinforcing trust and authority.
2. Enhanced Visual Hierarchy
Before: The old design lacked a structured flow, making it hard for users to scan quickly.
After: The new design uses bold typography, strategic whitespace, and structured content blocks to improve readability.
3. Social Proof & Industry Trust
Logos of trusted partners (Barclays, UBS, etc.) prominently displayed.
User testimonials strategically placed to build credibility and reinforce Taficasa’s impact.
4. Optimized Information Flow
Before: Large text blocks made it difficult for users to digest information.
After: Information is presented in sections with icons, images, and concise copy for better engagement.
5. CTA & Navigation Enhancement
Before: The main CTA was buried, reducing engagement.
After: The “Book a Demo” button is now persistent, ensuring users always have a clear action to take.
Footer redesign: A structured footer with essential links for seamless navigation.
Outcome:
The redesigned Taficasa website now delivers: - A visually engaging, professional look that enhances brand credibility. - A structured layout that simplifies the user journey. - Increased conversion potential with a clear, persistent CTA. - A trust-building experience with testimonials, partner logos, and industry insights.
This transformation ensures Taficasa effectively communicates its mission and empowers businesses to take action with confidence.
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Posted Feb 17, 2025

The redesigned Taficasa website ensures Taficasa effectively communicates its mission and empowers businesses to take action with confidence.

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