Valannia — Visual Identity, Motion Design & Product Pitch Deck by Lio SarmientoValannia — Visual Identity, Motion Design & Product Pitch Deck by Lio Sarmiento

Valannia — Visual Identity, Motion Design & Product Pitch Deck

Lio Sarmiento

Completed work

Infographic Designer

Motion Designer

Presentation Designer

Adobe After Effects

Blender

Figma

Gaming

Valannia —

Visual brand identity & pitch deck for an upcoming video game.

The first stage of our work with Valannia focused on building their visual identity from the ground up: logo, social media presence, all core brand assets, and essential motion pieces.

Aesthetic and visual development of each race

Next, I developed unique identities and iconography systems for each of the 8 in-game races — custom emblems, character portraits, ornate card frames, and lore layouts.

Races identities and iconography

White paper, Decks and Infographic material

This was followed by the full visual design and layout of the project's whitepaper and product infographics — covering game mechanics, tokenomics, ecosystem flowcharts, and marketplace architecture.

All graphic material was created entirely from scratch for Valannia —

Custom conography

3D token renders

Decorative UI elements

Charts & data visualizations

Backgrounds

And much more.

— I created every visual detail that was needed.

Whitepaper & brand deck

One of several community & investor presentation videos

Recurring monthly video updates as well as special milestone presentations for investment rounds and key launches.

Each video covered a range of topics — from new races and gameplay mechanics to map reveals, in-game economy updates, and upcoming features.

I handled the full production: concept, art direction, motion graphics, and editing.

Video presentation for the upcoming features

Product Line Identities

Logo and visual identity design for each of the game's distinct product lines and development stages — from the core title Dawn of Heroes: Origin to its expansions and features like Crafting, Adventure, The Advent of Guilds, Legions Call, and The Power Scrolls.

Each logo was crafted with its own color palette, lighting effects, and typographic treatment to reflect the unique tone and gameplay of that product.

Identity work for the different product lines within the game

UI Design

Full interface design for the Valannia game ecosystem — from race profile screens and troop stat tables to the hero selection and roster management in Valannia Arena.

Every element was designed from scratch:

card frames

data layouts

navigation components

and interactive states

All built to feel immersive and consistent with the game's dark fantasy aesthetic.