FW23 TikTok - Stacy Adams UGC Campaign

Stacy Adams wanted to create original, creative content for their TikTok page. They were seeking new and exciting ways to showcase their products, including fit checks, unboxings, and Get Ready With Me (GRWM) videos. The goal was to refresh popular content types with unique spins that highlight the brand's personality and creativity, all while maintaining their image as an affordable yet luxurious and versatile brand.

Understanding Stacy Adams' desire to blend affordability with luxury and versatility, I crafted content that resonated with their target audience. My approach included:

Engaging Transitions and Language: I utilized smooth, captivating transitions and lively, engaging language to give the content a dynamic and energetic feel.

Showcasing Versatility: I demonstrated how Stacy Adams' products can be styled for various occasions, emphasizing their versatility and appeal.

Personality and Creativity: I infused my personality into the videos, making them relatable and entertaining while still highlighting the brand's key attributes.

Popular Content with a Twist: I reimagined popular TikTok content types like fit checks, unboxings, and GRWMs, adding unique elements that set the videos apart from typical content in these genres.

To meet Stacy Adams' needs, I created a series of TikTok videos featuring:

Creative Fit Checks: Showcasing different outfits with engaging transitions and highlighting how Stacy Adams' products enhance each look.

Dynamic Unboxings: Filming the unboxing of Stacy Adams' items with high-energy edits and enthusiastic commentary to capture the excitement of receiving new products.

Entertaining GRWMs: Recording Get Ready With Me videos that not only showed the process of getting dressed but also included tips on styling and personal anecdotes to make the content more engaging.

Enhanced Brand Image: The videos successfully highlighted Stacy Adams' blend of affordability, luxury, and versatility, reinforcing their brand image.

Positive Feedback: Both the client and the audience provided positive feedback on the content, praising its creativity and relatability.

Broadened Reach: The unique content approach helped attract a wider audience, expanding Stacy Adams' reach on TikTok.