Propel America is a non-profit organization dedicated to providing opportunities and support for underserved youth across five regions in the United States: Camden, Philadelphia, Newark, Los Angeles, and Baton Rouge. The organization's goal was to boost sign-ups and engagement among the target audience.

The primary objective of Propel America's marketing campaign was to increase sign-ups and engagement across the five target regions.

The campaign began with the creation of engaging video content that highlighted Propel America's mission, impact, and the opportunities it offers to underserved youth. The content was tailored to resonate with the local communities in each of the five regions.

To reach a wider audience, Propel America utilized a combination of organic and paid marketing. This included leveraging social media platforms, email marketing, and digital advertising to maximize visibility and engagement.

Customized messaging was developed for each region, acknowledging the unique challenges and opportunities in Camden, Philadelphia, Newark, Los Angeles, and Baton Rouge.

Robust tracking and analytics tools were employed to monitor the campaign's performance, including impressions, reach, link clicks, and sign-ups.

The campaign yielded impressive results, showcasing the impact of Propel America's marketing efforts:

Impressions: Over 1.5 million impressions were generated, significantly increasing brand awareness.

Reach: The campaign reached over 400,000 individuals across the five regions, effectively increasing visibility and engagement.

Link Clicks: Close to 8,000 link clicks were recorded, demonstrating a strong interest in Propel America's mission and services.

Sign-Ups: The campaign successfully generated 800 sign-ups, indicating a tangible impact on the non-profit's growth and the number of young individuals it could assist.

Lessons Learned:

Targeted Messaging: Tailoring messaging to specific regions and communities can enhance engagement and resonate with the target audience.

Diverse Marketing Mix: A combination of organic and paid marketing channels can effectively amplify the reach and impact of a campaign.

Analytics and Tracking: Robust tracking and analytics tools are essential for measuring the success of a marketing campaign and making data-driven decisions.

Propel America's marketing campaign achieved remarkable results in terms of impressions, reach, link clicks, and sign-ups across the five target regions. By effectively combining engaging content with a targeted marketing strategy, the non-profit was able to raise awareness and drive tangible engagement among its intended audience. This case study serves as a testament to the organization's commitment to empowering underserved youth and creating opportunities for a brighter future.