Gildan YOU DO YOU- Styling Brief

Project Title: YOU DO YOU- Styling Brief

Introduction:

In the "YOU DO YOU" Gildan UGC video project, I had the pleasure of working with Gildan to create compelling visual social content that celebrates individuality and everyday fashion.

Approach:

To achieve this, I adopted an approach that focused on authenticity and relatability. I did this by using the popular get ready with me / styling inspiration format that was trending on socials at the time. I shot in my bedroom for a homey feeling and used Calm medium-paced edits that gave the audience time to pay attention to each basic blank item for the outfits.

Discuss the execution phase, including shooting, editing, and any special techniques used.

Highlight any innovative or creative aspects of the project.

Results: The "YOU DO YOU" UGC video garnered a significant increase in engagement across various social media platforms. Viewers responded positively to the relatable content, and the video became a source of inspiration for many looking to express their unique style with Gildan basics.