Designing for borderless finance

Overview

Onboard is the simplest self-custody asset to use for everyone, making money borderless. A wallet where you can securely store and convert your crypto to local currency. Spend your crypto anytime, anywhere.

Summary

On the team, I lead design on the self-custody exchange platform, where I redesigned the selling experience to Reduce time to sell assets between customers/merchants from 15-25mins by 75 - 80%, to about 3 mins.

Role

Lead product designer

Approach

+ Using data from customer insights (via interviews over Meets, usability testing sessions, etc.) to inform design ideations optimizations,

I discovered:

+ A lot of ambiguity when customers interact with the blockchain

+ While selling, the context isn’t always clear, too much info to keep in mind and the next step in the flow is immediately obvious

+ This caused longer times to sell assets; friction in the flow; eventually low engagement

Solution

+ I redesigned the experience of on-chain interactions between our products, the blockchain and customers for better clarity in transition states

+ I improved the information hierarchy on the order details screen and integrated the new InstantPay feature throughout

+ A modern website redesign