Verizon Super Bowl LIX FanFest
Khalil Reid
The Idea
Not everyone can go to the Super Bowl so we brought it right to their home field by taking over their local NFL stadium to host watch parties filled with fun like fan access, football mini games, special appearances, and more.
My Role
I led the copy efforts for Verizon's biggest Super Bowl party ever. We took over NFL stadiums in 30 markets and transformed them into venues for the ultimate Super Bowl watch parties.
Responsibilities:
Website Copy
Email Copy
Collateral Copy
Performance
Numbers don't lie, and the numbers said that this project was a hit. People took notice and people showed up in numbers that surpassed our expectations.
100K+ free tickets claimed
40K attendees
200% increase in social media engagements from previous Super Bowl
Winner of Hashtag Sports Award
Event Home Page
Las Vegas Market Page
Email Communications
Like this project
Posted Aug 20, 2025
Led all copy efforts for 30 markets in national brand experience.
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Timeline
Feb 9, 2025 - Feb 9, 2025
Clients
Verizon
