The way people keep their space reflects the way they feel, and natural light plays a key role in that — that's where blinds come in.

Natural light has health benefits that anyone could use so we wanted to encourage people to let more in. We can't tell people what to do, but we can give them plants that need that light to survive, so why not send one with customers' blinds orders?

This complementary card explains why we're including plant seeds with blinds purchases.

Your space is a representation of you, how you alter it shows how you're feeling. These ads showed how that comes to life as a product benefit using concise messaging and striking visuals.