Built with Kajabi

Kajabi Website Redesign & Build

Serge Herasymchuk

Full Website Redesign for Marie-France Garon

Project Overview We helped Marie-France Garon relaunch her personal brand with a new Kajabi website that reflects her expertise, warmth, and clear product offerings. The previous website lacked visual consistency and a strong sales structure, so our goal was to combine a more compelling design with strategic funnels for each of her core services.

Scope of Work

Three Brands – One Strategy
SlimDown & Beyond Refined the entire funnel, upgraded the program structure, added a VIP lead magnet option, and built a logical path to coaching and membership offers.
Healthy Cooking for Food Lovers Created a lightweight funnel with a daily email recipe product, designed new offers, improved trial logic, and built an engaging, mobile-friendly sales page.
Marie-France Garon (Personal Brand) Redesigned the main website to serve as a hub for all her services, improved positioning and user flow, and aligned the messaging with her evolved brand.

Key Challenges & Highlights

→ Balanced fresh, elegant design with familiarity for her existing audience → Introduced distinct visual identity for each product line (color palette, layout, voice) → Improved page speed, structure, and mobile responsiveness → Delivered strategic funnel structure with scalable logic for future offers

Result

A cohesive and conversion-focused Kajabi site that brings together Marie-France’s three signature offerings under one beautiful digital roof - ready to grow with her business.
Before/after
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Posted Aug 4, 2025

Redesigned an outdated site into a modern, high-converting Kajabi website with 3 product funnels, each with its own look, message, and strategy.

Likes

1

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6

Timeline

Mar 30, 2025 - Aug 4, 2025

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