Ponca Bible Camp Brochure

ABOUT THE PROJECT

This brochure design was created for a christian camp in Ponca, Arkansas called Ponca Bible Camp. They wanted to redesign their outdated brochure. My main goal for this brochure was to update its design to current design trends while also keeping it simple and timeless.

CHALLENGES

One of the biggest challenges with this design was that there was a lot of text that needed to be included in order to keep the reader well informed. Along with that, I needed to find a way to present the information so that it was easy on the reader's eyes. Another challenge was completely reworking the layout in a way that was organized and easy for the viewer to follow.

SOLUTION

In regards to the layout, I wanted to present the information in sections that contained related information so that the reader could easily find what they were looking for. Within those sections, I utilized varying weights and colors of typography to differentiate between importance and topic. I also chose a color palette that reflected pre-existing social media advertisements in order to keep a consistent brand identity.