YachtingPlanet - Premium Maritime Brand Identity

Role: Brand Identity, Iconography Goal: Develop a distinctive, enduring identity that conveys serenity, freedom and the timeless beauty of the sea. YachtingPlanet offers yacht rentals, sightseeing tours, cultural experiences and team‐building events on the water. They approached us to craft a visual identity that captures the essence of maritime luxury and open sea adventure. Challenge The visual language had to be both premium and approachable — reflecting the tranquility of the sea and the dynamic nature of yachting without resorting to cliché nautical tropes.

Logo & Mark: A modern, iconic symbol that evokes sail, wave, and horizon simultaneously - crafted for clarity, recognition, and timeless relevance.

Color Palette: Deep navy tones paired with soft sea‐foam accents and crisp white - evoking trust, freshness and the ethereal quality of maritime experiences.

Typography: A refined sans‐serif typeface selected for its elegance and readability - balancing modernity with the calm strength of open water.

A custom icon set built around fluid geometry and minimal line weights - each icon reflects a service or experience under YachtingPlanet’s offering spectrum.

A unified identity system that elevates YachtingPlanet’s brand presence, helps articulate their service promise, and positions them distinctly in the premium maritime marketplace.