I managed a comprehensive Facebook ad campaign targeting various home hardware products, designed to drive website purchases and increase brand visibility. The campaign was strategically segmented into 39 ad sets, each focusing on different categories such as home construction, building materials, and tools. This multi-faceted approach allowed us to effectively target diverse audience segments and optimize ad performance across the board.

Total Website Purchases: 49 purchases

Impressions: 99,804

Average Cost Per Purchase: $35.66

Stainless Steel: 7 purchases at $17.29 per purchase

Building Material: 8 purchases at $15.13 per purchase

Home Improvement: 6 purchases at $11.87 per purchase

High Reach and Engagement: The campaign reached over 99,000 potential customers, achieving a frequency of 1.36 and generating significant brand exposure.

Effective Budget Management: Daily budgets were allocated strategically across ad sets, with the most efficient ad sets achieving purchases at a cost as low as $11.87.

Data-Driven Optimization: Continuous monitoring and adjustment of ad sets ensured that the campaign remained cost-effective while maximizing conversions.

This campaign successfully drove 49 website purchases with a well-balanced approach, leveraging targeted ad sets and efficient budget management. The data-driven strategy led to a competitive cost per purchase, ensuring a strong return on investment for the home hardware product.