Insane Lead Generation for Mortgage Broker: 50+ Leads in 1 week

Banish Angural

Digital Marketer
Digital Marketing Specialist
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I recently collaborated with a prominent mortgage broker to design and execute a high-performing lead generation campaign. Utilizing advanced PPC strategies and targeted marketing techniques, we achieved remarkable results quickly.

Objectives:

Generate high-quality leads for mortgage services
Maximize conversion rates and ensure cost-effectiveness

Results:

Leads Generated: 50+ within one week
Cost Per Lead: $33 per qualified lead
Conversion Rate: Approximately 20%

Strategy and Execution:

Targeted Advertising: Leveraged precise audience targeting to reach potential clients in need of mortgage services.
Compelling Ad Copy: Created engaging and persuasive ad content that resonated with the target audience, leading to higher click-through rates.
Optimized Landing Pages: Developed and optimized landing pages to ensure a seamless user experience and improve lead capture efficiency.
A/B Testing: Conducted rigorous A/B testing on ad creatives and landing pages to identify the most effective combinations.
Performance Monitoring: Continuously monitored and analyzed campaign performance to make data-driven adjustments and enhance results.

Key Highlights:

Rapid Results: Achieved over 50 leads in just one week, demonstrating the effectiveness of our approach.
Cost Efficiency: Maintained a cost per lead of $33, ensuring budget-friendly lead generation.
High Conversion Rate: With a conversion rate of around 20%, our campaign significantly outperformed industry averages, translating to substantial business growth for the mortgage broker.

Testimonial:

"Working with Banish was a game-changer for our lead generation efforts. Their strategic approach and expertise in PPC marketing delivered exceptional results beyond our expectations. We highly recommend their services to anyone looking to boost their lead generation and grow their business." - Mortgage Broker Systems.
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