Logo and brand identity for "Linia 20 Brasov"

"Linia 20 Brașov" a unique cycling race on the Poiana Brașov Road—12 km of challenging uphill terrain.

The client approached me to create a logo and define the brand identity for this competition.

Since, at that point, they didn’t have a clear brief or a precise vision of what they were looking for, the project began with a phase of research, sketching, and intensive communication.

Fortunately, among the proposed designs was the winning logo, which later evolved into a set of icons representing the different race categories.

After finalizing the logo and defining the color scheme, the competition needed a series of promotional materials, both for the event itself and for partner events.

To meet this need, we designed flags, the start/finish gate, banners, tents, and various printed materials.

Every competition needs medals, trophies, prizes, and custom materials to be included in the participant kit.

This was the next step after defining the brand and creating the promotional materials. So, I designed these items and managed their production and delivery.

An infographic presentation design for the contestants