Client: CONCEPT By SENS (Creative Agency) Role: Web Design, UI/UX, Motion, Framer Development Agency: Keggel Tools: Framer, Figma, MagicPath, Adobe Suite, AI Assets

CONCEPT By SENS is a creative agency with over 5 years of experience in design, production, and marketing. Their visual identity combines minimalism, premium aesthetics, and a modern approach to digital communication.

From Keggel, my goal was to elevate their online presence with a more dynamic website featuring stronger visual hierarchy and a smooth experience that reflects their value as a creative studio.

The project involved designing and developing a fully new site in Framer, optimized for narrative, aesthetics, and conversion.

Represent the agency’s visual identity with a modern and clean design.

Create a layout that communicates professionalism and solidity from the first scroll.

Incorporate subtle animations and microinteractions to reinforce the brand’s creative character.

Improve reading flow, typography, and hierarchy.

Optimize for mobile while maintaining the premium desktop aesthetic

My process began with an analysis of CONCEPT By SENS’s visual identity, competitors, and tone as a studio. The client was looking for something simple, elegant, and with a tech-driven aesthetic—without losing warmth.

I defined a visual direction centered on:

Wide, open spaces

Clean surfaces

Soft gradients

Motion-based microinteractions

Modern, editorial-style typography

The goal was to create a sense of fluidity and professionalism without overwhelming the interface.

The original structure was simple, but it didn’t highlight the agency’s strengths or create a meaningful navigation flow.

I reorganized the content by prioritizing:

Clarity

Linear reading

Balanced sections

Strategic CTAs

This resulted in a cleaner sitemap:

Framer

Figma

MagicPath