A road that we must travel together

Art Director: Oriana Mata VO and Music: NOVA

Motion design: Hermina Stanciulescu

Produced by: Nuts Branding

Based on the initial storyboard and style frames created by the Art Director of the project I was responsible of designing the transitions and type of motion that would best combine 3 different types of assets: video footage, stock images and vector graphics. The result, a mixed media video that illustrates the net zero goals of the client.

Structured as a series of facts and data, the script may feel rigid so the goal for this animation was to bring a more playful and dynamic flow that could carry the information and keep the audiences attention.

The client wanted a video that draws from the VOX videos style while delivering a unique touch, based on the existing brand designs.