Route Zero: Mixed Media Video Design
Hermina Stanciulescu
1 collaborator
ROUTE ZERO
A road that we must travel together
Art Director: Oriana Mata
VO and Music: NOVA
Motion design: Hermina Stanciulescu
Produced by: Nuts Branding
Style
Based on the initial storyboard and style frames created by the Art Director of the project I was responsible of designing the transitions and type of motion that would best combine 3 different types of assets: video footage, stock images and vector graphics. The result, a mixed media video that illustrates the net zero goals of the client.
Tone and energy
Structured as a series of facts and data, the script may feel rigid so the goal for this animation was to bring a more playful and dynamic flow that could carry the information and keep the audiences attention.
Inspiration
The client wanted a video that draws from the VOX videos style while delivering a unique touch, based on the existing brand designs.
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Posted Oct 22, 2025
The client wanted a 2.5 minutes video that would explain their approach to reducing carbon emissions through a mixed media explainer video.
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